The Mercedes Luxury Line

Known officially as Mercedes-Benz, the Mercedes name itself is one of the worlds’s most admired brands. Its logo, a three pointed star, is one of the most recognized logos in existence. The luxury car maker has a sterling reputation for quality, craftsmanship and performance across virtually all of their car lines.

The Mercedes-Benz brand is part of the larger German manufacturer Daimler AG which also includes the Smart micro car line and the Maybach ultra-luxury car division.

Headquartered in Stuggart, Germany, the Mercedes automotive name is the oldest brand still in existence. The Mercedes name can be traced back to engineer Gottlieb Daimler in 1901. Benz can be traced to 1886 and automobile pioneer Karl Benz. Benz developed the Benz Patent Motorwagen which has been recognized as the first gas powered automobile.

The merger of the separate companies occurred in 1926 creating the Daimler-Benz company. The first Mercedes-Benz brand name vehicles were produced that same year.

Mercedes has long been an industry leader in both safety innovation and technological advances in automobiles. Many of their ideas have since become standard equipment in other vehicles. Innovations still in use include the honeycomb radiator, the drop chassis design and four-wheel braking systems. The 2009 S400 BlueHYBRID was the industry’s first hybrid to utilize a lithium-ion battery.

Mercedes is known for its luxury passenger cars and premium SUVs. The company builds a number of light commercial vehicles inluding buses, trucks and coaches. There is also a heavy commercial equipment line. The company manufactures a line of high-performance luxury cars under the Mercedes-AMG brand.
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